Lord Vishnu is the preserver of the universe. Thursday is dedicated to him. He is the second god from the trinity of Brahma, Vishnu, Mahesh. Lord Vishnu is known by many other names, including Adisesh, Hariom, Harinarayan, Ekanad and Chakradhar. There are 10 avatars of Lord Vishnu, the first one was Matsya (the fish) and the 10th one Kalki (the mighty warrior) is yet to come.
Mantras dedicated to Lord Vishnu are powerful and effective. “Om Namo Narayanay” is a potent mantra and when chanted with deep faith and firm belief, on a daily basis, bestows success, material gains and a harmonious family life.
Thursdays are governed by the planet Jupiter. Jupiter is known as Brihaspati. In Sanskrit, he is also called guru. Jupiter is benevolent and can bestow immense financial success, fame and harmony in marital relationships. Yellow is the color associated with Jupiter and the associated gem is the yellow sapphire. People fast on Thursday mainly for success, financial gains, a happy married life and also for an early marriage. This fast is also observed to overcome obstacles that lead to unexplained delays in marriage.
Bhraspativar / Thursday Fast
There are numerous stories regarding the Thursday fast. These stories are a part of Hindu mythology and the versions differ from one region to another. What each story has in common is that keeping this fast brings fortune, wealth and happiness in relationships. The most popular version pertains to a sage, who goes out seeking alms on Thursday. It is believed that this sage is actually Lord Vishnu in disguise and uses this ruse to test his devotees.
The vrat should be stared during the first Thursday of Shukal Paksh and should be kept for minimum 16 Thursdays. You should do minimum 3 mala jaap of the brihaspathi beej mantra given below. This day after a bath, it is preferable to wear yellow color clothes, if possible. Yellow colored offerings are made to Jupiter. Offerings include yellow flowers, yellow colored rice, yellow rice, yellow colored sweets and such. You can consume sweets made of besan, laddu, rice cooked with kesar. Only one meal can be had in the day, during the fast, and special care should be taken to not have any salt in the food, at all. The vrat katha is heard before breaking the fast in the evening.
Jupiter beej mantra
The Jupiter beej mantra is ideal for daily chanting. This beej mantra, which is the seed mantra, contains concentrated power and should be chanted 108 times each day. This brings good fortune, success, financial stability, wealth, and fulfilling personal relationships. The beej mantra is Om Gram Grim Graum Sah Gurave Namah.